URF & Wine – A Trusted Partner for the Hospitality Industry
Importers and Distributors – Not Retailers
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URF & Wine is a licensed importer and distributor based in Florida, focused on premium wines sourced from Chile’s most renowned wine regions.
We work exclusively with restaurants, hotels, wine bars, and specialty retailers—offering wines selected for their quality, character, and ability to connect with customers.
From compliance and logistics, to personalized support, we handle it all—so our clients can serve exceptional wines with full confidence.
Excellence from Chile’s Premier Wine Valleys
We import directly from two of Chile’s most celebrated wine regions:
Maipo Valley – Home to bold, elegant Cabernet Sauvignon, and Chile’s iconic Carmenere, known for its smooth, spicy character.
Casablanca Valley – A coastal region producing crisp, citrus-driven Sauvignon Blanc, with vibrant acidity.
Custom Wine Label Program
With our private label program, you can offer a wine that’s exclusive to your brand. We manage everything — from label design tailored to your identity, to legal import and U.S. label registration. It’s a unique way to showcase your story, your style, and your commitment to quality.
Our Signature URF & Wine Collection
We also offer a curated line of wines under our own brand — bottled at source, hand-selected for character and consistency. It’s a great option for businesses looking to stand out with premium wines, without the need to create a custom label.
Our Services
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Import Consulting
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Import without complications. We guide you.
Gain essential knowledge to address the challenges of importing wines and spirits with our specialized consulting services. We provide expert advice on regulatory compliance, licensing, and logistics management, ensuring a smooth and efficient import process.
Planning Wine Storage
We take care of the storage, you just enjoy your wine.
Discover how to maximize the quality of your wine with our expert planning. We help you optimize storage with customized solutions, from temperature and humidity control to efficient inventory management. Protect every bottle and enjoy its best with our tailored strategies.
Efficient Distribution Services
Seamless distribution networks for true wine lovers.
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We develop effective distribution strategies for your wines and spirits. Our services include market analysis, the selection of appropriate distribution channels, and logistical considerations, ensuring you can reach your target audience efficiently and effectively.